/* =========================================================
   ELLAH B2B — ellahbio.co.il
   Hebrew RTL practitioner funnel
   Brand-matched to ellahbio.tech (bone / champagne / ink)
   Bilingual type: Latin = Jost/Inter/Cormorant · Hebrew = Heebo/Frank Ruhl Libre
   ========================================================= */

:root {
  --bone: #F6F2EA;
  --bone2: #EDE8DF;
  --bone3: #E4DCCB;
  --ink: #1F1B16;
  --ink-soft: #4a443c;
  --champ: #C7AE82;
  --champ-deep: #806328;
  --sage: #7A8F7A;
  --line: rgba(31,27,22,0.14);
  --line-soft: rgba(31,27,22,0.08);
  --line-light: rgba(246,242,234,0.18);

  /* Latin brand fonts */
  --jost: 'Jost', sans-serif;
  --inter: 'Inter', sans-serif;
  --corm: 'Cormorant Garamond', serif;
  /* Hebrew fonts (used as glyph fallback after Latin fonts) */
  --heb: 'Heebo';
  --heb-serif: 'Frank Ruhl Libre';

  /* Composed families: Latin font first, Hebrew font second for glyph fallback */
  --sans: 'Inter', 'Heebo', sans-serif;
  --display: 'Heebo', 'Jost', sans-serif;       /* Hebrew display */
  --display-latin: 'Jost', 'Heebo', sans-serif;  /* Latin wordmark / product names */
  --serif: 'Cormorant Garamond', 'Frank Ruhl Libre', serif;

  --eo: cubic-bezier(0.22, 1, 0.36, 1);
  --eio: cubic-bezier(0.83, 0, 0.17, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  font-family: var(--sans);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.75;
  color: var(--ink);
  background: var(--bone);
  direction: rtl;
  text-align: right;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

.container { max-width: 1280px; margin: 0 auto; padding: 0 32px; }
.container-narrow { max-width: 780px; }

/* Latin run inside RTL — keeps "ORIGIN 1", "30K Pathways", "ELLAH" in LTR order */
.ltr { direction: ltr; unicode-bidi: isolate; display: inline-block; }

.eyebrow {
  display: inline-block;
  font-family: var(--sans);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--champ-deep);
  font-weight: 600;
  margin-bottom: 22px;
}

/* Hebrew display headings — Heebo light, no uppercase, tight tracking */
h2 {
  font-family: var(--display);
  font-weight: 300;
  letter-spacing: -0.005em;
  line-height: 1.28;
  font-size: clamp(27px, 3.4vw, 44px);
  color: var(--ink);
}
h2 em, .serif-accent {
  font-family: var(--serif);
  font-style: italic;          /* Cormorant italic for Latin; Frank Ruhl renders upright for Hebrew */
  font-weight: 500;
  letter-spacing: 0;
  color: var(--champ-deep);
}

/* =========================================================
   NAV
   ========================================================= */
#nav {
  position: fixed; inset: 0 0 auto 0;
  height: 76px;
  display: flex; align-items: center; justify-content: space-between;
  padding: 0 40px;
  z-index: 60;
  background: rgba(246,242,234,0);
  transition: background .5s var(--eo), height .5s var(--eo), border-color .5s var(--eo);
  border-bottom: 1px solid transparent;
}
#nav.scrolled {
  background: rgba(246,242,234,0.92);
  backdrop-filter: blur(14px);
  height: 64px;
  border-bottom-color: var(--line-soft);
}
.nav-brand {
  font-family: var(--display-latin);
  font-weight: 300;
  font-size: 15px;
  letter-spacing: 0.42em;
  color: var(--ink);
  text-transform: uppercase;
  padding-left: 0.42em;
  direction: ltr;
}
.nav-links { display: flex; gap: 34px; align-items: center; }
.nav-link {
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.06em;
  color: var(--ink);
  opacity: 0.85;
  transition: opacity .3s var(--eo);
}
.nav-link:hover { opacity: 1; color: var(--champ-deep); }
.nav-cta {
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--bone);
  background: var(--ink);
  padding: 12px 24px;
  transition: background .4s var(--eo), color .4s var(--eo);
}
.nav-cta:hover { background: var(--champ); color: var(--ink); }

.nav-mobile-toggle {
  display: none;
  width: 32px; height: 32px;
  background: none; border: none; cursor: pointer;
  flex-direction: column; justify-content: center; gap: 5px;
}
.nav-mobile-toggle span {
  display: block; height: 1.5px; width: 24px; background: var(--ink);
  transition: transform .4s var(--eo), opacity .3s var(--eo);
}

/* =========================================================
   BUTTONS
   ========================================================= */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  padding: 16px 34px;
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.08em;
  cursor: pointer;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: var(--bone);
  transition: all .4s var(--eo);
}
.btn:hover { background: var(--champ); border-color: var(--champ); color: var(--ink); }
.btn-outline {
  background: transparent;
  color: var(--ink);
  border-color: rgba(31,27,22,0.3);
}
.btn-outline:hover { background: var(--ink); color: var(--bone); border-color: var(--ink); }
.btn-light {
  background: transparent;
  color: var(--bone);
  border-color: rgba(246,242,234,0.4);
}
.btn-light:hover { background: var(--champ); color: var(--ink); border-color: var(--champ); }
.btn-block { width: 100%; padding: 20px; }

/* =========================================================
   HERO
   ========================================================= */
.hero {
  position: relative;
  min-height: 100vh;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  align-items: stretch;
  background: var(--bone);
  overflow: hidden;
}
.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 140px 64px 80px;
  position: relative;
  z-index: 2;
}
.hero-mark {
  font-family: var(--display-latin);
  font-weight: 300;
  font-size: clamp(48px, 6vw, 92px);
  letter-spacing: 0.22em;
  color: var(--ink);
  text-transform: uppercase;
  line-height: 1;
  padding-left: 0.22em;
  direction: ltr;
  margin-bottom: 12px;
}
.hero-rule {
  width: 56px; height: 1px;
  background: var(--champ);
  margin-bottom: 24px;
}
.hero-tagline {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  font-size: clamp(23px, 2.6vw, 33px);
  color: var(--ink);
  line-height: 1.32;
  margin-bottom: 22px;
  max-width: 20ch;
}
.hero-sub {
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 300;
  line-height: 1.85;
  color: var(--ink-soft);
  max-width: 48ch;
  margin-bottom: 38px;
}
.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 30px; }
.hero-meta {
  font-family: var(--sans);
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--champ-deep);
  font-weight: 500;
}
.hero-image {
  position: relative;
  background: var(--bone2);
  overflow: hidden;
}
.hero-image img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover;
}
.hero-image::after {
  content: '';
  position: absolute; inset: 0;
  background: linear-gradient(270deg, transparent 60%, rgba(246,242,234,0.4) 100%);
}

/* =========================================================
   SECTIONS
   ========================================================= */
.section { padding: 130px 0; position: relative; }
.section-bone { background: var(--bone); }
.section-bone2 { background: var(--bone2); }
.section-ink { background: var(--ink); color: var(--bone); }
.section-ink h2 { color: var(--bone); }
.section-ink .eyebrow { color: var(--champ); }

.section-head {
  max-width: 760px;
  margin: 0 auto 84px;
  text-align: center;
}
.section-head h2 { margin-bottom: 26px; }
.section-lead {
  font-family: var(--sans);
  font-size: 17px;
  font-weight: 300;
  line-height: 1.9;
  color: var(--ink-soft);
  max-width: 640px;
  margin: 0 auto;
}
.section-ink .section-lead { color: rgba(246,242,234,0.72); }

/* =========================================================
   STATS
   ========================================================= */
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--line);
}
.stat {
  padding: 56px 32px;
  text-align: center;
  border-left: 1px solid var(--line);
}
.stat:last-child { border-left: none; }
.stat-num {
  font-family: var(--display-latin);
  font-size: 58px;
  font-weight: 200;
  color: var(--ink);
  line-height: 1;
  margin-bottom: 18px;
  letter-spacing: 0.02em;
  direction: ltr;
}
.stat-num span {
  font-size: 20px;
  color: var(--champ-deep);
  margin-left: 3px;
  font-weight: 300;
}
.stat-label {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 300;
  color: var(--ink-soft);
  line-height: 1.6;
}

/* =========================================================
   PRODUCT — ORIGIN 1
   ========================================================= */
.product-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  align-items: stretch;
}
.product-figure {
  background: var(--bone);
  position: relative;
  min-height: 560px;
}
.product-figure img {
  position: absolute; inset: 0;
  width: 100%; height: 100%; object-fit: cover;
}
.product-copy {
  background: var(--ink);
  color: var(--bone);
  padding: 90px 72px;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.product-copy .eyebrow { color: var(--champ); }
.product-name {
  font-family: var(--display-latin);
  font-weight: 300;
  font-size: clamp(30px, 4vw, 48px);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--bone);
  line-height: 1;
  margin-bottom: 12px;
  direction: ltr;
}
.product-descriptor {
  font-family: var(--serif);
  font-style: italic;
  font-size: 21px;
  color: var(--champ);
  margin-bottom: 30px;
}
.product-body {
  font-family: var(--sans);
  font-size: 15px;
  font-weight: 300;
  line-height: 2;
  color: rgba(246,242,234,0.8);
  margin-bottom: 18px;
}

/* =========================================================
   INGREDIENTS
   ========================================================= */
.actives-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.active-card {
  background: var(--bone);
  padding: 38px 30px;
  transition: background .5s var(--eo);
}
.active-card:hover { background: var(--bone2); }
.active-head {
  display: flex;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 6px;
}
.active-tag {
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  color: var(--champ-deep);
}
.active-card h3 {
  font-family: var(--display-latin);
  font-weight: 400;
  font-size: 21px;
  letter-spacing: 0.02em;
  color: var(--ink);
  direction: ltr;
}
.active-sub {
  font-family: var(--serif);
  font-style: italic;
  font-size: 16px;
  color: var(--champ-deep);
  margin-bottom: 14px;
}
.active-card p:not(.active-sub) {
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 300;
  line-height: 1.85;
  color: var(--ink-soft);
}
.actives-note {
  margin-top: 28px;
  text-align: center;
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 300;
  color: var(--ink-soft);
  line-height: 1.8;
}
.actives-note strong { color: var(--champ-deep); font-weight: 500; }

/* =========================================================
   30K PATHWAYS — mechanism + motion graphic
   ========================================================= */
.pathways-wrap {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 72px;
  align-items: center;
}
.pathways-copy .eyebrow { color: var(--champ); }
.pathways-copy h2 { margin-bottom: 28px; }
.pathways-copy p {
  font-family: var(--sans);
  font-size: 15.5px;
  font-weight: 300;
  line-height: 2;
  color: rgba(246,242,234,0.8);
  margin-bottom: 20px;
}
.pathways-copy strong { color: var(--champ); font-weight: 500; }

.pathways-steps {
  margin-top: 38px;
  border-top: 1px solid var(--line-light);
}
.pathway-step {
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 22px;
  padding: 22px 0;
  border-bottom: 1px solid var(--line-light);
  align-items: start;
}
.pathway-step-num {
  font-family: var(--serif);
  font-style: italic;
  font-size: 26px;
  color: var(--champ);
}
.pathway-step h4 {
  font-family: var(--display);
  font-weight: 500;
  font-size: 15px;
  letter-spacing: 0;
  color: var(--bone);
  margin-bottom: 6px;
}
.pathway-step h4 .ltr { color: var(--champ); font-weight: 400; font-size: 13px; opacity: 0.85; }
.pathway-step p {
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 300;
  margin-bottom: 0;
  color: rgba(246,242,234,0.7);
  line-height: 1.7;
}

/* Motion graphic stage */
.pathways-figure {
  position: relative;
  background: var(--bone);
  border: 1px solid var(--line-light);
  aspect-ratio: 4/5;
  overflow: hidden;
}
.pathways-figure svg { width: 100%; height: 100%; display: block; }

.diagram-line { fill: none; stroke: var(--ink); stroke-width: 1.4; stroke-linecap: round; }
.diagram-line.soft { stroke-opacity: 0.5; }
.diagram-label {
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 400;
  fill: var(--ink-soft);
  letter-spacing: 0.01em;
}
.diagram-label.accent { fill: var(--champ-deep); font-style: italic; font-family: var(--serif); }
.diagram-bracket { fill: none; stroke: var(--ink-soft); stroke-width: 1; }
.flow-dot { fill: var(--champ); }

@media (prefers-reduced-motion: reduce) {
  .pathways-figure svg animateMotion,
  .pathways-figure svg animate { display: none; }
  .flow-dot { opacity: 0.85; }
}

/* =========================================================
   FOUNDER STORY
   ========================================================= */
.story-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center;
}
.story-figure {
  aspect-ratio: 4/3;
  overflow: hidden;
  background: var(--bone2);
}
.story-figure img { width: 100%; height: 100%; object-fit: cover; }
.story-copy .eyebrow { color: var(--champ-deep); }
.story-copy h2 { margin-bottom: 26px; }
.story-copy p {
  font-family: var(--sans);
  font-size: 15.5px;
  font-weight: 300;
  line-height: 2;
  color: var(--ink-soft);
  margin-bottom: 18px;
}
.story-copy strong { color: var(--ink); font-weight: 500; }
.story-sign {
  margin-top: 28px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 20px;
  color: var(--champ-deep);
}

/* =========================================================
   WHY ELLAH
   ========================================================= */
.why-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.why-figure {
  aspect-ratio: 4/5;
  overflow: hidden;
  background: var(--bone2);
}
.why-figure img { width: 100%; height: 100%; object-fit: cover; }
.why-row {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 22px;
  padding: 24px 0;
  border-bottom: 1px solid var(--line);
  align-items: start;
}
.why-row:first-child { padding-top: 0; }
.why-row:last-child { border-bottom: none; }
.why-num {
  font-family: var(--serif);
  font-style: italic;
  font-size: 30px;
  color: var(--champ-deep);
}
.why-text h3 {
  font-family: var(--display);
  font-weight: 500;
  font-size: 18px;
  letter-spacing: 0;
  color: var(--ink);
  margin-bottom: 7px;
}
.why-text p {
  font-family: var(--sans);
  font-size: 14.5px;
  font-weight: 300;
  color: var(--ink-soft);
  line-height: 1.8;
}

/* =========================================================
   QUOTE
   ========================================================= */
.section-quote { background: var(--ink); color: var(--bone); padding: 120px 0; }
.quote-grid {
  display: grid;
  grid-template-columns: 0.42fr 0.58fr;
  gap: 64px;
  align-items: center;
  max-width: 1040px;
  margin: 0 auto;
}
.quote-portrait {
  aspect-ratio: 3/4;
  overflow: hidden;
  background: var(--ink-soft);
  border: 1px solid var(--line-light);
}
.quote-portrait img { width: 100%; height: 100%; object-fit: cover; object-position: center top; }
.big-quote {
  text-align: right;
  padding: 0;
}
.big-quote .eyebrow { color: var(--champ); }
.big-quote p {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(24px, 3vw, 36px);
  line-height: 1.5;
  color: var(--bone);
  margin-bottom: 34px;
  font-weight: 500;
}
.big-quote footer { display: flex; flex-direction: column; gap: 6px; }
.big-quote strong {
  font-family: var(--display);
  font-weight: 500;
  font-size: 16px;
  letter-spacing: 0;
  color: var(--bone);
}
.big-quote span {
  font-family: var(--sans);
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--champ);
}

/* =========================================================
   PACKAGES
   ========================================================= */
.packages-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: stretch;
}
.pkg {
  background: var(--bone);
  border: 1px solid var(--line);
  padding: 48px 38px;
  position: relative;
  transition: transform .5s var(--eo), box-shadow .5s var(--eo), border-color .5s var(--eo);
}
.pkg:hover {
  transform: translateY(-6px);
  box-shadow: 0 30px 60px -34px rgba(31,27,22,0.4);
  border-color: var(--champ);
}
.pkg-feat {
  background: var(--ink);
  color: var(--bone);
  border-color: var(--ink);
}
.pkg-tag {
  display: inline-block;
  font-family: var(--sans);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: var(--champ-deep);
  margin-bottom: 18px;
  font-weight: 600;
}
.pkg-feat .pkg-tag { color: var(--champ); }
.pkg h3 {
  font-family: var(--display-latin);
  font-weight: 300;
  font-size: 34px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 8px;
  direction: ltr;
  text-align: right;
  color: var(--ink);
}
.pkg-feat h3 { color: var(--bone); }
.pkg-units {
  font-family: var(--serif);
  font-style: italic;
  font-size: 19px;
  color: var(--champ-deep);
  margin-bottom: 30px;
  padding-bottom: 26px;
  border-bottom: 1px solid var(--line);
}
.pkg-feat .pkg-units { color: var(--champ); border-bottom-color: var(--line-light); }
.pkg ul { list-style: none; }
.pkg li {
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 300;
  line-height: 1.7;
  padding: 7px 22px 7px 0;
  position: relative;
  color: var(--ink-soft);
}
.pkg-feat li { color: rgba(246,242,234,0.78); }
.pkg li::before {
  content: '';
  position: absolute;
  right: 0; top: 17px;
  width: 9px; height: 1px;
  background: var(--champ);
}

/* =========================================================
   FORM
   ========================================================= */
.section-form { background: var(--bone2); }
.form-head { text-align: center; margin-bottom: 56px; }
.form-head h2 { margin-bottom: 20px; }
.form-head p {
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 300;
  color: var(--ink-soft);
  line-height: 1.7;
}

.form-card {
  background: var(--bone);
  border: 1px solid var(--line);
  padding: 52px;
  display: flex;
  flex-direction: column;
  gap: 22px;
  position: relative;
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.form-card label {
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-family: var(--sans);
  font-size: 12px;
  letter-spacing: 0.02em;
  color: var(--ink-soft);
  font-weight: 500;
}
.form-card label.full { grid-column: 1 / -1; }
.form-card label > span em { color: var(--champ-deep); font-style: normal; }

.form-card input,
.form-card select,
.form-card textarea {
  width: 100%;
  padding: 14px 16px;
  font-family: var(--sans);
  font-size: 15px;
  font-weight: 300;
  color: var(--ink);
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 0;
  transition: border-color .3s var(--eo), box-shadow .3s var(--eo);
  direction: rtl;
}
.form-card textarea { resize: vertical; }
.form-card input:focus,
.form-card select:focus,
.form-card textarea:focus {
  outline: none;
  border-color: var(--champ);
  box-shadow: 0 0 0 3px rgba(199,174,130,0.18);
}
.form-card input.invalid, .form-card select.invalid { border-color: #b4543f; }

.radio-group {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  margin-top: 4px;
}
.radio {
  flex-direction: row !important;
  align-items: center;
  gap: 10px;
  padding: 13px 15px;
  border: 1px solid var(--line);
  background: #fff;
  cursor: pointer;
  transition: border-color .3s var(--eo), background .3s var(--eo);
  font-size: 13px !important;
  font-weight: 400 !important;
  letter-spacing: normal !important;
}
.radio:hover { border-color: var(--champ); }
.radio input { width: auto; margin: 0; accent-color: var(--champ-deep); }
.radio span { color: var(--ink); }
.radio:has(input:checked) { border-color: var(--champ); background: rgba(199,174,130,0.1); }

.checkbox {
  flex-direction: row !important;
  align-items: flex-start;
  gap: 12px;
  font-weight: 400 !important;
  font-size: 12px !important;
  letter-spacing: 0 !important;
  line-height: 1.6;
  color: var(--ink-soft);
  cursor: pointer;
}
.checkbox input { margin-top: 4px; accent-color: var(--champ-deep); }

.form-status {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 400;
  color: #b4543f;
  min-height: 18px;
  text-align: center;
}
.form-status.ok { color: var(--champ-deep); }

.form-success {
  text-align: center;
  background: var(--bone);
  border: 1px solid var(--champ);
  padding: 64px 44px;
  animation: fadeUp .6s var(--eo);
}
.success-mark { width: 78px; margin: 0 auto 26px; }
.form-success h3 {
  font-family: var(--display);
  font-weight: 400;
  font-size: 30px;
  letter-spacing: 0;
  margin-bottom: 16px;
  color: var(--ink);
}
.form-success p {
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 300;
  color: var(--ink-soft);
  line-height: 1.7;
  margin-bottom: 28px;
}
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(18px); }
  to { opacity: 1; transform: translateY(0); }
}

/* =========================================================
   FOOTER
   ========================================================= */
.footer {
  background: var(--ink);
  color: rgba(246,242,234,0.7);
  padding: 70px 0 32px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 48px;
  padding-bottom: 44px;
  border-bottom: 1px solid var(--line-light);
}
.footer-mark {
  font-family: var(--display-latin);
  font-weight: 300;
  font-size: 22px;
  letter-spacing: 0.42em;
  color: var(--bone);
  text-transform: uppercase;
  padding-left: 0.42em;
  direction: ltr;
  margin-bottom: 14px;
}
.footer-tag {
  font-family: var(--serif);
  font-style: italic;
  font-size: 16px;
  color: var(--champ);
}
.footer-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 30px; }
.footer-cols h4 {
  font-family: var(--sans);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--champ);
  margin-bottom: 16px;
  font-weight: 600;
}
.footer-cols a {
  display: block;
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 300;
  color: rgba(246,242,234,0.65);
  padding: 6px 0;
  transition: color .3s var(--eo);
}
.footer-cols a:hover { color: var(--champ); }
.footer-base {
  display: flex;
  justify-content: space-between;
  padding-top: 26px;
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 300;
  color: rgba(246,242,234,0.45);
  letter-spacing: 0.02em;
}

/* =========================================================
   REVEAL
   ========================================================= */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 1s var(--eo), transform 1s var(--eo);
}
.reveal.in { opacity: 1; transform: translateY(0); }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 980px) {
  .hero { grid-template-columns: 1fr; }
  .hero-copy { padding: 130px 36px 60px; order: 2; }
  .hero-image { order: 1; min-height: 56vh; }
  .product-split { grid-template-columns: 1fr; }
  .product-figure { min-height: 420px; }
  .product-copy { padding: 64px 40px; }
  .actives-grid { grid-template-columns: repeat(2, 1fr); }
  .pathways-wrap { grid-template-columns: 1fr; gap: 48px; }
  .pathways-figure { max-width: 460px; margin: 0 auto; width: 100%; }
  .story-grid { grid-template-columns: 1fr; gap: 40px; }
  .story-figure { order: -1; }
  .why-grid { grid-template-columns: 1fr; gap: 40px; }
  .why-figure { max-height: 520px; }
  .quote-grid { grid-template-columns: 1fr; gap: 36px; max-width: 460px; }
  .quote-portrait { max-width: 280px; margin: 0 auto; }
  .big-quote { text-align: center; }
  .packages-grid { grid-template-columns: 1fr; max-width: 460px; margin: 0 auto; }
  .footer-grid { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .section { padding: 80px 0; }
  .nav-links { display: none; }
  .nav-mobile-toggle { display: flex; }
  #nav { padding: 0 22px; }
  .container { padding: 0 22px; }

  .hero-copy { padding: 110px 24px 50px; }
  .hero-mark { font-size: 46px; }
  .hero-ctas { flex-direction: column; }
  .btn { width: 100%; }

  .stats-grid { grid-template-columns: 1fr 1fr; }
  .stat { padding: 38px 18px; border-bottom: 1px solid var(--line); }
  .stat:nth-child(odd) { border-left: 1px solid var(--line); }
  .stat-num { font-size: 46px; }

  .actives-grid { grid-template-columns: 1fr; }
  .active-card { padding: 32px 26px; }
  .product-copy { padding: 48px 26px; }

  .form-card { padding: 30px 22px; }
  .form-row { grid-template-columns: 1fr; gap: 16px; }
  .radio-group { grid-template-columns: 1fr; }

  .footer-cols { grid-template-columns: 1fr 1fr; }
  .footer-base { flex-direction: column; gap: 8px; }
  .section-head { margin-bottom: 56px; }
}